If you are looking for a great way to draw customers into your sphere of influence and build brand loyalty at the same time, social media is one of the very best ways to do so. To begin, it should be noted that there are a few basic rules that any social media marketer should keep in mind before putting out a public account.
First, make sure that your social media posts are rich in content and on-topic. This means only posting content to your social media page that the average consumer would be interested in if they were to visit a site like yours. Secondly, make sure that the social media posts you create only mention the same type of event or issue once or twice a week, at most. Posting more often than this on the same topic can quickly annoy your social media followers, and can quickly get you labeled as a spammer.
Once you understand the basic social media ground rules, start looking at ways to engage your followers for maximum results. This translates into engaging any followers one-on-one whenever someone posts a question or comment to your wall, and making an effort to ensure that customer feedback is welcome and valued. You can also post polls and contests on your social media page in order to encourage mass participation, as well. The more your followers associate your social media presence with fun, participation, and individualized attention, the more likely you are to build brand loyalty along the way.
Once you have hit your stride in the social media sphere, make sure that you consistently post fairly meaty content on a regular basis in order to keep the dialog going. Keep these points in mind, and your social media venture should be a success!